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The Chrome Web Store Primer Part 2: Optimizing Conversion Rate Using Analytics

Date Added: November 07, 2019 08:28:37 AM
Author: rupa
Category: Computers and Internet

In the first article of this three-article series We discussed how to optimize the different parts of a Chrome Web Store listing. In this article, we will talk about how to use analytics to optimize the listing for conversion. The sales funnel for an app consists of three major stages – discovery, conversion, and retention. The user discovers your extension, installs it, and either finds that the extension solves their problem or decides to uninstall it. Optimization is essential every step of the way to ensure that the goals for each stage are met. To reach the goal of making sure users continue using your app, i.e, retention, it is important to understand the user journey. This is only possible through gathering enough user data in the initial stages. This accumulated data can help gain valuable insights into the effectiveness of your extension which could help improve its subsequent iterations. To gather data, it is important that enough of the people who have landed on your listing install it, i.e. conversion. Your Chrome Web Store listing plays an essential part in making this happen. Google Analytics In order to tweak the listing for better conversion, we need data to begin with that helps us measure the baseline conversion rate. Analytics are used to understand user behavior on the listing, such as how many visitors, which channels they come from, how many installs, types of installs, keywords used to search, etc. However, the analytic stats provided by Chrome Web Store are very basic. They fall short of giving us enough data to fully analyze the user behavior. In order to get better, more detailed data, you can configure Google Analytics for your Chrome Web Store listing. Data thus acquired allows for a fuller analysis. Better data means a better conversion strategy. Now you can identify and effectively focus on those channels which have better conversion rates. Dashboards Once you configure Google Analytics, Chrome Web Store starts putting data in it. The raw data that results from this could be daunting and difficult to make sense of right away. To make it easy to read and analyze, we customize our own dashboards for Google Analytics. These dashboards are easy to create and import whenever needed. We have posted screenshots for you to see what our dashboards look like. Once you have configured Google Analytics and also have your customized dashboards, you are ready to measure the baseline as well as the changing baseline conversion rates. Keywords: Google Chrome Browser extension development company, Chrome plugin development company, Browser plugin development, Custom chrome extension development, Chrome web store optimization, Hire Chrome Extension Developer Gmail Chrome Plugin Development, LinkedIn Chrome Plugin Development, Twitter Chrome Plugin Development, Facebook Chrome Plugin Development, YouTube Chrome Plugin Development Read more: https://www.vshsolutions.com/blogs/the-chrome-web-store-primer-part-2-optimizing-conversion-rate-using-analytics/ Know more about our expertise: https://www.vshsolutions.com/chrome-extension-development/
 
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